PREDIKTOR INTENSI PERILAKU SOCIAL DISTANCING: APLIKASI BERDASARKAN HEALTH BELIEF MODEL
DOI:
https://doi.org/10.26486/psikologi.v23i2.1384Keywords:
COVID-19, PSBB, Teori HBM.Abstract
COVID-19 menyebar secara cepat ke berbagai belahan dunia dan menimbulkan korban yang tidak sedikit. Guna mencegah penyebarannya, dibutuhkan Perilaku Pembatasan Sosial Berskala Besar (PSBB) untuk mengurangi laju penularan COVID-19 atau yang dikenal dengan social distancing. Namun, perilaku masyarakat terhadap social distancing belum seragam. Penelitian ini betujuan untuk mengetahui prediktor intensi perilaku social distancing berdasarkan teori Health Belief Model (HBM). 487 responden mengisi kuesioner untuk mengukur intensi social distancing dan prediktornya berdasarkan teori HBM. Data kemudian dianalisis menggunakan analisis regresi jamak. Hasil analisis menunjukkan bahwa teori HBM menjelaskan sebesar 36,2% dari varians intensi social distancing pada responden dengan prediktor yang signifikan adalah penghalang (barriers), manfaat (benefits) dan kerentanan (susceptibility). Hasil ini menunjukkan bahwa teori HBM dapat digunakan untuk memprediksikan intensi perilaku social distancing pada warga DKI Jakarta.
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