PENGARUH CUSTOMER VALUE, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP PEMBELIAN ULANG DI SUPER DAZZLE GEJAYAN

Authors

  • Rosy Tabita Universitas Mercu Buana Yogyakarta
  • Audita Nuvriasari Universitas Mercu Buana Yogyakarta

Keywords:

Customer Value, Service Quality, Price Perception, Re-Purchasing

Abstract

This study aims to analyze the effect of Customer Value, Service Quality, and Price Perception on Re-Purchasing at Super Dazzle Gejayan. This research uses an explanatory research type with a quantitative approach. The sampling technique employed is nonprobability sampling, with a total sample of 100 respondents who have shopped at Super Dazzle Gejayan. Data were collected using a questionnaire. Data analysis was conducted using descriptive analysis and inferential analysis with multiple linear regression methods. The results of this study indicate that: (1) Customer Value has a significant positive effect on Re-Purchasing, (2) Service Quality has a significant positive effect on Re-Purchasing, (3) Price Perception has no significant effect on Re-Purchasing

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Published

2025-02-28

Issue

Vol. 13 No. 1 (2025): Februari (IN PRESS)

Section

Articles

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Copyright (c) 2025 Rosy Tabita, Audita Nuvriasari

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