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2024-03-07
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Current Issue

Vol. 12 No. 2 (2024)
Published: 2024-08-20

Articles

  • ANALISIS PENGARUH PRODUCT, PLACE, DAN PRICE TERHADAP KEPUTUSAN MENYEWA INDEKOS MELALUI PLATFORM MAMIKOS.COM PADA MAHASISWA DI YOGYAKARTA

    Ahmad Maulana, Rina Dwiarti
    94-108
    • Pdf
  • PENGARUH CO-BRANDING, STORE ATMOSPHERE DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN DI COMMUNION COFFEE BREWER

    Farahdilla Berliana Fitri
    109-119
    • Pdf
  • PERAN LINGKUNGAN DALAM NIAI ADOPSI AI PADA BISNIS RITEL (PERSPEKTIF BERBAGAI TEORI)

    Dody Mulyanto; Hwihanus
    120-137
    • Pdf
  • PENGARUH PEMAHAMAN AKUNTANSI, DIGITALISASI UMKM DAN INKLUSI KEUANGAN TERHADAP KUALITAS LAPORAN KEUANGAN DENGAN EFIKASI DIRI SEBAGAI VARIABEL MEDIASI

    Martinus Budiantara, Hwihanus Hwihanus
    138-148
    • Pdf
  • MARKETING STRATEGY OF GREEN PRODUCT PURCHASE INTENTION IN INDONESIA

    Adipa Gusti Permana, Asep Rokhyadi Permana Saputra, Agus Dwidasa Warsono
    149-163
    • PDF
  • UNDERSTANDING PURCHASE INTENTIONS AND DECISIONS FOR ISOTONIC BEVERAGES: THE ROLE OF MOTIVATION, LIFESTYLE, AND WORD OF MOUTH

    Megawati Simanjuntak, Virna Keryn Patricia Hutajulu
    164-179
    • PDF
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