Business Strategy for the implementation of Mobile JKN Faskes Application
DOI:
https://doi.org/10.26486/jpsb.v10i2.2151Keywords:
Application, Business, Strategy, Teleconsultation, UTAUTAbstract
BPJS Kesehatan (BPJSK) to improve the quality of its services presents the Mobile JKN Faskes (MJF) application, a teleconsultation Application used for a doctor in National Health Insurance Progam (JKN). There is a significant increase in the prevalence of comparable applications under pandemic conditions, which may provide a challenge to the role of MJF. This research was developed to Propose a Business Strategy to ensure the adoption of the MJF by Primary Health Care amid the rise of similar teleconsultation applications. The aspects that influence application acceptance will be researched in terms of developing a suitable strategy. Through an examination of the MJF features that need to be developed, An Application, which refers to customer orientation becomes part of the research. Research reveals that the Social Influence of the teleconsultation system is the most influential factor of application utilization, and various MJF features need improvement. Acceptance of the MJF was studied with the Unified Theory Of Acceptance And Use Of Technology (UTAUT) model as part of customer analysis, Strategy formulation was conducted after internal and external analysisDownloads
Published
Issue
Section
License
Authors who publish with (JPSB) Jurnal Perilaku dan Strategi Bisnis agree to the following terms:
Authors retain copyright and grant the JPSB right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in JPSB. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in JPSB.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).