• Nina Fitriana Universitas Mercu Buana Yogyakarta
  • Gulzhaina Kuralbaevna Kassymova Satbayev University



entrepreneurship, entrepreneurial intention, entrepreneurial education, subjective happiness, students


This study aims to determine the relationship between subjective happiness and higher education students’ entrepreneurial intentions. In addition, the objective of this study is to find out whether entrepreneurship education was correlated with entrepreneurial intention of higher education student. Entrepreneurial activities are carried out as a way to overcome unemployment. One of the things that influence entrepreneurial behavior is entrepreneurial intention. Initiation and support for starting new businesses is an important task of policymakers as well as academics. Thus, higher education institutions play a very important role in developing entrepreneurial intention.  However, several previous studies stated that higher education students had low entrepreneurial intentions. Thus, research on entrepreneurial intentions among students is important to be conducted. This study examines entrepreneurial intentions and the factors that influence it, namely subjective happiness, family work background, and entrepreneurship education. The measuring instruments used in this study are the Subjective Happiness Scale and the Entrepreneurial Intention Scale which refers to the theory of planned behavior which states that intention can be seen from personal attitudes, social norms, and assessment of controlled behavior. The subjects of this study were 80 students, with particular subject characteristics such as 6th semester students who are enrolled in higher education institutions. The data analysis technique used is the Product Moment correlation test and the Independent Samples T-Test. The results of this study indicate that there is a positive relationship between subjective happiness and student entrepreneurial intentions. Thus, it can be stated that the higher the level of one's subjective happiness, the higher the entrepreneurial intention. In contrast, the lower a person's subjective happiness level, the lower his or her entrepreneurial intention of higher education students. This study also found that there is no relationship between entrepreneurship education and entrepreneurial intention of higher education students. This research can be a recommendation for higher education institution to boost subjective happiness of students in order to increase the student entrepreneurial intentions.   



Adha, M. A., Arifin, I., Maisyaroh, M., Sultoni, S., & Sunarini. (2020). Perbedaan Minat Berwirausaha Berdasarkan Jenis Kelamin Mahasiswa. Jurnal Administrasi dan Manajemen Pendidikan, 3(3), 208–215. Diambil dari

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52(February 2001), 27–58.

Altman, D. G., & Bland, j. M. (1995). Statistics notes: The Normal distribution. Bmj.

Baron, R. A. (2004). The cognitive perspective: A valuable tool for answering entrepreneurship’s basic “why†questions. Journal of Business Venturing, 19(2), 221–239.

Diener, E., & Biswas-Diener, R. (2008). Happiness: Unlocking the mysteries of psychological wealth. Journal of Chemical Information and Modeling (Vol. 53).

Eijdenberg, E. L. (2016). Does one size fit all? Entrepreneurial motivation and entrepreneurial orientation. International Journal of Entrepreneurial Behaviour and Research, 22(6), 804–834.

Elliott, A., & Woodward, W. (2011). Statistical Analysis Quick Reference Guidebook. Statistical Analysis Quick Reference Guidebook.

Fitriana, N. (2018). Perilaku makan dan kesejahteraan subjektif mahasiswa. InSight, 20(2), 104–111.

Giacomin, O., Janssen, F., Pruett, M., Shinnar, R. S., Llopis, F., & Toney, B. (2011). Entrepreneurial intentions, motivations and barriers: Differences among American, Asian and European students. International Entrepreneurship and Management Journal, 7(2), 219–238.

Guerrero, M., Rialp, J., & Urbano, D. (2008). The impact of desirability and feasibility on entrepreneurial intentions: A structural equation model. International Entrepreneurship and Management Journal, 4(1), 35–50.

Gupta, T. (2009). The Role of Gender Stereotypes in Perceptions of Entreprenuers and Becoming an Entrepreneurs. Entrepreneurship theory …, (617), 387–406. Diambil dari

Haus, I., Steinmetz, H., Isidor, R., & Kabst, R. (2013). Gender effects on entrepreneurial intention: A meta-analytical structural equation model. International Journal of Gender and Entrepreneurship, 5(2), 130–156.

Holmgren, C., & From, J. (2005). Taylorism of the Mind : entrepreneurship education from a perspective of educational research, 4(4), 382–390.

ILO. (2015). Jobs and skills for youth: Review of policies for youth employment of Indonesia.

Küttim, M., Kallaste, M., Venesaar, U., & Kiis, A. (2014). Entrepreneurship Education at University Level and Students’ Entrepreneurial Intentions. Procedia - Social and Behavioral Sciences, 110(January), 658–668.

Linan, F., & Chen, Y.-W. (2009). Development and Cross-Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions. In Entrepreneurship Theory and Practice (hal. 593–617). Baylor University.

Lüthje, C., & Franke, N. (2003). The “making†of an entrepreneur: Testing a model of entrepreneurial intent among engineering students at MIT. R and D Management, 33(2), 135–147.

Lyubomirsky, S., & Lepper, S. H. (1999). Subjective Happiness Scale. Social Indicators Research, 46, 137–155.

Ozaralli, N., & Rivenburgh, N. K. (2016). Entrepreneurial intention: antecedents to entrepreneurial behavior in the U.S.A. and Turkey. Journal of Global Entrepreneurship Research, 6(1).

Öztuna, D., Elhan, A. H., & Tüccar, E. (2006). Investigation of four different normality tests in terms of type 1 error rate and power under different distributions. Turkish Journal of Medical Sciences, 36(3), 171–176.

Remeikiene, R., Startiene, G., & Dumciuviene, D. (2013). Explaining Entrepreneurial Intention of University Students: the Role of Entrepreneurial Education. Management, knowledge and learning International Conference 2013, 299–307.

Su, X., Liu, S., Zhang, S., & Liu, L. (2020). To be happy: A case study of entrepreneurial motivation and entrepreneurial process from the perspective of positive psychology. Sustainability (Switzerland), 12(2).

Thompson, E. R. (2009). Entrepreneurial Intent : and Development Reliable Metric. Entrepreneurship: Theory and Practice, 33(0), 669–695. Diambil dari