Peran Produk Hijau Dalam Hubungan Strategi Generik Porter Dengan Kinerja Perusahaan
DOI:
https://doi.org/10.26486/jpsb.v2i2.339Keywords:
Diferensiasi, Kepemimpinan Biaya, Strategi Porter, Produk hijau, Kinerja PerusahaanAbstract
Penelitian ini bertujuan untuk menjelaskan secara empiris pengaruh setiap karakteristik Strategi Generik Porter (Diferensiasi dan Kepemimpinan Biaya) pada kinerja perusahaan, dan menjelaskan secara empiris dampak pemoderasi produk hijau terhadap pengaruh setiap karakteristik Strategi Generik Porter pada kinerja perusahaan. Adapun metode penelitian yang diterapkan adalah dengan teknik Multiple Regression Analysis (MRA) dengan moderasi. Sebelum uji tersebut, terlebih dahulu melakukan uji validitas dan reliabilitas (Sekaran, 2010) dan uji asumsi klasik (Ghozali, 2009) guna menghindari terjadinya bias hasil penelitian, dengan besaran sample sebanyak 166 dari 258 perusahaan besar dan menengah di proponsi D.I. Yogyakarta dan Jawa Tengah diperoleh respond rate sebesar 64,34 %. Sebagai objek penelitiannya yang diperoleh dari direktori Perusahaan Menengah dan Besar di propinsi D.I.Yogyakarta dan Jawa Tengah yang dikeluarkan oleh BPS (Biro Pusat Statistik).
Hasil Penelitian Strategi diferensiasi berpengaruh positif dan signifikan pada kinerja perusahaan, dan Strategi kepemimpinan biaya berpengaruh positif dan signifikan pada kinerja perusahaan. Sementara hasil pemoderasian menunjukkan Produk Hijau (PH) memperkuat pengaruh strategi Diferensiasi (D) pada Kinerja Perusahaan (KP), dan Produk Hijau (PH) memperkuat Pengaruh strategi Kepemimpinan Biaya (CL) pada kinerja perusahaan (KP).
References
Allen, R.S., M.M.Helms, (2002), “Employee perceptions of the relationship between strategy, rewards and organizational performance“, Journal of Business Strategies, 19 (2) : 115-139.
Allen, R.S., M.M.Helms, Takeda, B.Margaret, White, S.Charles, (2007), “Porter's Generic Strategies: An Exploratory Study Of Their Use In Japan“, Journal Of Business Strategies. 24 (1) : 69-90.
Allen,R.S., M.M.Helms, H.Jones, M.B.Takeda, and C.S.White, (2008), “Porter’s business strategies in Japan“, Business Strategy Series. 9 (1) : 37-44.
Barbara, P., and M.M.Helms, (1992), “Generic Strategies and Firm Performance in a Declining Industry“, Management International Review. 32 (1) : 23-40.
Blankson, Charles, Kalafatis, P.Stavros, (2001), “The development of a consumer/customer-derived generic typology of positioning strategies“, Journal of Marketing Theory and Practice. 9 (2) : 35-53.
Bordean, O.N., I.Anca, R.L.Borza, Nistor and S.M.,Cătălina, (2010), “The Use of Michael Porter’s Generic Strategiesin the Romanian Hotel Industry“, International Journal of Trade, Economics and Finance. 1 (2) : 173-178.
Box, T.,M. and D.W.Miller, (2011), “Small-Firm Competitive Strategy“, Academy Of Strategic Management Journal. 10 (2) :55-59.
Chen, Y-S., (2008), “The positive effect of green intellectual capital on competitive advantages of firmsâ€, Journal of Business Ethics. 77 (3) : 271-357.
Darrow, W.,P.,K.B.Algin and H,Duane, (2001), “David vs. Goliath in the hardware industry: Generic strategies and critical success factors as revealed by Business Practice“, The Mid - Atlantic Journal of Business. 37 (2) : 97-109.
Dess, G.Gregory, andD.S.Peter, (1986), “Porter's (1980) generic strategies as determinants of strategic group membership and organization Performance“,Academy of Management Journal. 27 (3): 467-488.
Evans,N., D. Campbell, and G. Stonehouse, (2006), “Strategic Management for Travel and Tourism“, Elsevier. Butterworth-Heineman. Oxforf. UK.
Ghozali, I., (2009), “Ekonometrika, teori, konsep and aplikasi dengan SPSS 17“, Program Doktor Ilmu Ekonomi Universitas Diponegoro, Baand Penerbit Universitas Diponegoro, Semarang.
Hahn, W. and T.L. Powers, (2010), “Strategic Plan Quality, ImplementationCapability, And Firm Performance“, Academy Of Strategic Management Journal. 9 (1) : 64-81.
Heeres, R.R., W.J.V.Vermeulen and F.B.de Walle,(2004), “Eco-industrial park initiatives in the USA and The Netherlands: first lessonsâ€, Journal of Cleaner Production. 12 (8) : 985-1080.
Heinz,K.L and A.Gu¨ldenberg, (2010), “Generic strategies and firm performance in SMEs:a longitudinal study of Austrian SMEs“, Small Bus Econ. 35 :169–189.
Hlavacka, S., B.Ljuba, S.Viera and W.Robert, (2001), “Performance implication of Porter’s generic Strategies in Slovaks Hospitals“, Journal of Management in Medicine, 15 (1) :44-66.
Hopkins H., (2008), “Applying Michael Porter’s extended rivalrymodel to the robotics industry, Industrial Robot“, An International Journal, 35 (5) :397–399.
Jennings, D.,F and J.R.Lumpkin, (1992), “Insights Between Environmental Scanning Activities and Porter's Generic Strategies: An Empirical Analysis“, Journal of Management. 18 (4) :791-804.
Jones,M.B., (2006), “Top Management Team Fit in the U.S. Airline Industry“, Journal of Applied Management and Entrepreneurship. 11 (3) : 102-125.
Kim, Eonsoo, D.I.Nam and J.L.Stimpert, (2004), “Testing The Applicability Of Porter's Generic Strategies In The Digital Age“, A Study Journal Of Business Strategies. 21 (1): 19-45.
Koo, C., S.Jaeki, J.K.Yong, and N.Kichan, (2007), “Do e-business strategies matter? The antecedentsand relationship with firm performance“, Inf Syst Front. 9 : 283–296.
Kotha, S., Vadlamani, L.Bhatt, (1995), “Research Notes And Communications Assessing Generic Strategies: An Empirical“, Strategic Management Journal. 16 (1) : 75-85.
Lampiran Peraturan Presiden Republik Indonesia Nomor 32 Tahun 2011, Tanggal 20 Mei 2011, Masterplan Percepatan Dan Perluasan Pembangunan Ekonomi Indonesia 2011-2025.
Lassar, M.Walfried and KL.Jeffrey, (1996), “Strategy and control in supplier-distributor relationships: An agency perspective“, Strategic Management Journal, 17 (8) : 613-632.
Lynch, D.F; K.B.Scott; O.John, (2000), “The effects of logistics capabilities and strategy on firm performance“, Journal of Business Logistics. 21 (2) : 47-67.
Mansour,S.M.A.M.L., (2010), “Porter’s Generic Strategies and Environmental Scanning Techniques: Evidence from Egypt“, The Business Review. 16 (2) : 216-225.
Marlin,D., D.J.Ketjen, and B.T.lamont, (2007), “Equifinality and the strategic group-performance relation“, Journal of Managerial Issues, 19 (2) : 208-232.
Mavondo, F.,T., (1999), “Market Orientation: Scale Invariance and Relationship to Generic Strategies Across Two Countries“, Journal of Market - Focused Management. 4(2) : 125-142.
Miller D., (1988), “Relating Porter's Business Strategies To Environment And Structure : analysis and Performance Implication“, Academy of Management Journal. 31 (2) 280-308.
Muafi, (2010), “The Effects Of Alignment Competitive Strategy, Culture, And Role Behavior On Organizational Performance In Service Firms“, The International Journal Of Organizational Innovation, : 74-101.
Murray, A.,I, (1988), “A Contingency View Of Porter's 'Generic Strategies' Academy of Management“, The Academy of Management Review. 13 (3): 390-400.
Nandakumar,M.K., A.Ghobadian and N.O’Regan, (2011), “Generic strategies and performance – evidence from manufacturing firms“, International Journal of Productivityand Performance Management. 60 (3) : 222-251.
Nunnally, J. C., & Bernstein, I. H. (1994). “Psychometric theory“ (3rd ed.). New York, NY: McGraw-Hill.
Ormanidhi, O., andS.Omer, (2008), “Porter's Model of Generic Competitive Strategies“, Business Economics. 43 (3) : 55-64.
Parnell, J.A.,(2011), “Strategic capabilities, competitivestrategy, and performance amongretailers in Argentina“, Peru andthe United States, Management Decision. 49 (1) : 130-155.
Peter, W., and A.Parsinia, (1988), “Porter's Synthesis Of Generic Business Strategies: A Critiq Industrial Management“, 30 (3) : 20-23.
Petter A., and B.Kellie, (2010), “PASW Statistic By SPSS a Practical Guide“, Version 18.0, 2010.
Porter, M. E., (1980), “Competitive Strategy: Techniques for analysing industries and competitors“, The Free Press, New York, NY.
Porter, M. E., (1985), “cases in competitive strategyâ€, The Free Press, New York, NY
Powers, L.Thomas, and H.William, (2004), “Critical competitive methods, generic strategics, and firm performance“, The International Journal of Bank Marketing. 22 (1) : 43-64.
Pretorius, M., (2008), “When Porter’s Generic Strategies Are NotEnough: Complementary Strategies ForTurnaround Situations“, Journal Of Business Strategy. 29 (6) :19-28.
Priem, R.L. and J.E.Butler, (2001), ‘‘Is the resource-based view a useful perspective for strategic management research?’’, Academy of Management Review. 26 (1) : 22-40.
Richardson, Oliver and Dennis.C., (2003), “UK vineyards sector case study: Analysis of retail activities using exemplar strategic marketing Tools“, British Food Journal. 105 (9) 634-652.
Salavou, H., (2010), “Strategy types of service firms:evidence from Greece“, Management Decision, 48 (7) : 1033-1047.
Schwarz, E.J. and K.W.Steininger, (1997), “Implementing nature’s lesson: the industrial recycling networks enhancing regional developmentâ€, Journal of Cleaner Production. 5 (1) : 47-56.
Sekaran, U., (2010), “Research methods for business: A skill building approach“, 6th Edition, United States of America: John Wiley and Sons, Inc.
Short,J. and B.H.Kleiner, (2003), ‘‘New developments concerning pesticides laws’’, Management Research News. 26 (2) : 123-132.
Solberg,C.A., and F.Durrieu, (2008), “Strategy developmentin international markets:a two tier approach“, International Marketing Review. 25 (5) : 520-543.
Spanos, Y.,E., G.Zaralis and S.Lioukas, (2004), “Strategy And Industry Effects On Profitability: Evidence From Greece“, Strategic Management Journal. 25 (2) : 139-165.
Stretch, R.T., (2003), “Porter and the Internet: An Empirical Assessment of Porter's Strategic Thinking as Applied to Onine strategies for Pet Supplay Store in The San Diego, CA Metropolitan Area“, Journal of Applied Management and Entrepreneurship. 8 (3) 133-150.
Valos., M.,J., H.B.B.David and C.Bill, (2007), “The impact of Porter’s strategy types on the role of market research and customerrelationship management“, Marketing Intelligence & Planning. 25 (2) : 147-156.
White, R.,E., (1986), “Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation“, Strategic Management Journal, 7 (3) : 217-231.
World Economic Forum, (2011), The Global Competitiveness Report 2011-2012.
Zahay, D., and A.Griffin, (2004), “Customer Learning Processes, Strategy Selection, and Performance in Business-to-Business“, Decision Sciences. 35 (2) : 169-209.
Zajac, J.E., and S,M.,Shortell, (1989), “Changing Generic Strategies: Likelihood, Direction, And Performance Implications“, Strategic Management Journal. 10 (5) : 413-430.
Downloads
Published
Issue
Section
License
Authors who publish with (JPSB) Jurnal Perilaku dan Strategi Bisnis agree to the following terms:
Authors retain copyright and grant the JPSB right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in JPSB. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in JPSB.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
