PENGARUH KEPUASAN TERHADAP LOYALITAS NASABAH KREDIT PADA BUKP NANGGULAN

Abstract

This research was aimed is reference for BUKP Nanggulan to provide analytical assessment of the influence credit of customer satisfaction (aspects of product, price and place) to customer loyalty of credit and ultimately service users will be able give confidence to customers. From data obtained satisfaction on loyalty if customers don’t have significant effect. Where, a very high level of cutomer loyalty. Keywords : satisfaction, customer, loyalty