BISNIS MICE SEBAGAI POTENSI UNGGULAN PARIWISATA DI YOGYAKARTA

Abstract

Mice in the tourism industry is type of tourism activity in which a large group, usually carefully planned, take departure together for particular purpose. The mice world is a world that has not received optimal attention from the tourism agent in Indonesia . Mice is very promising, especially for the Yogyakarta city, which is the education and tourism city and of course often to be the scene of meetings and exhibitions either regional, national and even international. Mice business is very reasonable to be developed in Yogyakarta because the city has various advantages either the hotel facilities, convention hall, human resources, means and infrastructure of transportation, telecommunications networks and availability the type of culinary and handicrafts tourism.
Keywords: Mice, Meeting, Incentive, Convention and Exhibition