Assistance in Managing Kranggan Market Instagram Social Media as a Means of Promotion Media To Increase Sales

Abstract

Kranggan Market, which has been around since the 19th century in Yogyakarta, has not fully adopted online promotional media. Meanwhile, some sellers experience mental health problems in the form of stress because sales results are not as expected. Thus, assistance in managing social media as a promotional medium to increase sales was carried out on 04 June 2025 in the form of socialization and training using the Focus Group Discussion method. The agenda included: (1) Introduction to Instagram social media and features that can be utilised; (2) Creating an Instagram social media account for the association to be used as a promotional medium, namely @pasarkrangganyk; (3) Practice of making interesting creative content so that the results can be right on target to the audience or consumer segmentation; and (4) Training the association team as admins or those in charge of uploading content on Instagram social media. The sellers were interested in the socialization carried out by the community service team and this can be seen from the enthusiasm of the 30 participants who attended and participated in the practice. Some of them asked directly and continuously to be taught and assisted in managing Instagram social media specifically for professional or business accounts and strategies that can be applied so that they master sales through social media and can increase sales profits. The Instagram account @pasarkrangganyk has 21 followers and merchants tend to optimise the tagged feature by other Instagram account users such as food vloggers who come and share their experiences at Kranggan Market. Market sellers are beginning to understand and realise the importance of optimising Instagram social media in supporting the effectiveness of their business activities.