PERAN PENGUATAN SISTEM INFORMASI PADA METODE STRATEGI DAN PENDORONG INOVASI PADA KINERJA PERUSAHAAN

Asep Rokhyadi

Abstract


This study was conducted to determine how the information system can strengthen the innovation strategy method and driving of the innovation in the firm performance. The method of research conducted with the involvement of the respondent companies large and medium processing manufacture in Yogyakarta province, the number of respondents 138 companies. With multiple regression analysis and regression analysis moderation done, but first the normality test, the validity and reliability as well as the classical assumptions. The results yield information that there is influence between innovation strategies method and driving of innovation to firm performance. Similarly, of the information systems strengthening innovation strategy and driving innovation to firm performance.
Key words: strategy, innovation strategy, information systems, strategy methods, driving innovation.


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