TRANSFORMATION OF DIGITAL SOCIETY 5.0 CULTURE IN THE 'INTRODUCING APPLE VISION PRO' ADVERTISEMENT

Authors

  • Muhammad Ifan Hidayatulloh UIN Sunan Ampel Surabaya

DOI:

https://doi.org/10.26486/ilkom.v1i2.3620

Abstract

This research aims to find out and find the meaning of the representation of Society 5.0's digital cultural transformation contained in the Introducing Apple Vision Pro advertisement. To analyse and describe the meaning of the representation of the digital cultural transformation of Society 5.0, this research uses Roland Barthes' semiotic analysis. The results of this research show that (1) The meaning of the digital cultural transformation of Society 5.0 as the opening of the spatial computer era. (2) The meaning of new digital culture such as real virtual meetings in physical spaces, more multitasking work. (3) The third meaning is a change in lifestyle, such as previously preferring to watch in cinemas with a big screen, but the Vision Pro has that feature.. 

Keyword: Semiotic, Apple Vision Pro, Society 5.0 Digital Culture

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Published

2023-06-30

Issue

Vol. 1 No. 2 (2023)

Section

Artikel

License

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The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright publishing of the article shall be assigned to Literasi: Jurnal Ilmu Komunikasi

 

Creative Commons License
Literasi: Jurnal Ilmu Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.