Intensi Penggunaan Electronic Wallet Generasi Millenial Pada Tiga Startup “Unicorn” Indonesia Berdasarkan Modifikasi TAM

Lusia Tria Hatmanti Hutami

Abstract


Generasi milenial adalah generasi yang lebih suka dan fasih dengan kecanggihan teknologi, teknologi dalam tulisan ini berfokus pada sistem pembayaran melalui e-wallet. Tujuan dari penelitian ini adalah untuk menguji pengaruh faktor berdasarkan teori TAM yang dimodifikasi. Pengujian ini menggunakan model regresi yang didistribusikan secara online. Total sampel yang memenuhi kriteria adalah 210 responden. Manfaat yang dirasakan, persepsi kemudahan penggunaan dan norma subyektif terbukti secara positif mempengaruhi niat penggunaan e-wallet dalam pembelian online. Persepsi kemudahan penggunaan memperoleh dampak yang tinggi terhadap penggunaan e-wallet dari pada faktor lainnya. Oleh karena itu, pebisnis startup harus memberikan inovasi dalam sistem pembayaran yang mudah dipahami sehingga pelanggan lebih tertarik menggunakan layanan e-wallet


Keywords


e-wallet, TAM, consumer intention

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DOI: https://doi.org/10.26486/jpsb.v7i2.607

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