Dampak ketidakpuasan konsumen pada sikap konsumen berdasarkan dimensi kualitas jasa dan perbedaan karakteristik demografi

Authors

  • Anis Hidayah Fakultas Ekonomi Jurusan Manajemen Universitas Mercu buana Yogyakarta
  • Sumiyarsih Sumiyarsih Fakultas Ekonomi Jurusan Manajemen Universitas Mercu buana Yogyakarta

DOI:

https://doi.org/10.26486/jpsb.v6i1.420

Keywords:

dissatisfaction customers, customer behavior, demography and service quality.

Abstract

The purpose of this paper is to test the effect of dissatisfaction consumers that influence on negative customer behavior, base on demography and service quality. Design/methodology/approach, An  integrated model is proposed, following recent developments in the service recovery literature. This model is tested using data from a survey with 216 customers. The paper reports results from structural aquation model. Findings, the results show significant influence service quality, demography and dissatisfaction customer have significant effect to negative customer behavior.

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Published

2018-04-09

Issue

Vol. 6 No. 1: Februari 2018

Section

Articles

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